Press Release

Enchantment in the Park Aims to Bring Holiday Cheer and Food Donations to Those in Need

Holiday light show celebrates its 15th year at Regner Park with a brand new “Reindeer Run/Walk” event on Dec. 9

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In the News  |  Enchantment in the Park Aims to Bring Holiday Cheer and Food Donations to Those in Need


  • Visitors can drive through or walk through West Bend’s premier and only holiday light show, open nightly Nov. 24-Dec. 24, 2023
  • Over 1 million LED and RGB lights illuminate Regner Park, featuring live entertainment and special events, visits with Santa Claus, horse and carriage rides and hot chocolate
  • More than 700 volunteers donate over 4,600 hours to set up, work, and take down the displays
  • Register for the first ever Reindeer Run/walk at 4:30pm on Dec. 9, 2023
  • Venmo, cash, check, or non-perishable food item donations help support local volunteer organizations and help fill food pantries across Washington County

WEST BEND, Wis. (Nov. 14, 2023) – The West Bend Sunrise Rotary Club set up their 1 million+ holiday lights at Regner Park and checked them twice! With help from local volunteers and a whole lot of holiday cheer, Washington County’s premier holiday light show, Enchantment in the Park, will be open nightly starting next friday, Nov. 24 through Christmas Eve, raising funds for local organizations and collecting donations for food pantries.

“We’re elated to welcome visitors back to our West Bend winter wonderland in effort to partner with and give back to the community,” said Lori Yahr, co-executive director of Enchantment in the Park. “This magical event wouldn’t be possible without the 700+ volunteers, donating over 4,600 hours to set up, operate and take down our luminous display. We’re so grateful for the support that we’ve received over the years and we’re really looking forward to hosting the first ever Enchantment in the Park Reindeer Run/Walk.”

Enchantment in the Park is a drive-thru holiday adventure that stretches more than a mile through Regner Park (and includes a shorter walk-through route), winding through dancing light arches, twinkling pines, and larger than life holiday scenes, all leading to Santa’s Workshop. At Santa’s Workshop people of all ages can gather for hot cocoa, concessions, live entertainment and of course, snap a picture with Santa himself. Horse drawn carriage rides through the park will also be available on select evenings.

This year, attendees can experience Enchantment in the Park in a whole new way by registering for our inaugural Enchantment in the Park Reindeer Run/Walk on Saturday, Dec. 9, 2023. This brand new event allows runners and walkers to weave through the glowing light display up to three consecutive times at their own pace and is the only day visitors will have the chance to experience the drive through portion of the light show display on foot. Attendees can stay warm in Santa’s Workshop before and after the race where they can enjoy paid concessions and a free family picture with Santa. All proceeds from this event will benefit the West Bend Parks. Learn more and sign up for the first Reindeer Run on the event website (participants who register before Nov. 24 will be guaranteed a custom race shirt).

Attendees can check the events schedule for more information about visits from Santa, horse & carriage rides, nightly entertainment or special events. The West Bend Sunrise Rotary Club suggests a minimum $10 donation (by Venmo, cash, or check) and/or a large bag of nonperishable food in order to help fund local businesses, organizations and food pantries.

About Enchantment in the Park

Enchantment in the Park is an interactive holiday light show in West Bend, Wisconsin with the goal of bringing together community groups and individuals in the spirit of service to design, set up, operate, and take down the event. The light show draws over 50,000 visitors annually and all donations gathered go back to local nonprofits and food pantries. Enchantment in the Park was founded in 2009 by members of West Bend Sunrise, West Bend Noon, and Hartford and Slinger/Allenton Rotary Clubs; the Menomonee Falls Rotary Club was added to the show’s leadership team in 2013.

Media Contact

Collin Brault
Public Relations Account Manager

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